Relation between SEO and SEM.

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Relation between SEO and SEM.

Postby PMonroe » Thu Jan 25, 2018 9:30 am

search engine optimization(SEO) on marketing field, is so called Search engine marketing(SEM).
i want show you the depth of the concept, so let’s dive.
just think when in offline market customer looks for a shop or brand to buy or purchase his or her desire products.
But when it comes online, consumers do look for product not for shop.
So, if they find you by searching their desired product or service, there is 70% assurance of convert them into sales.
This the fact of online or web marketing. so the basic concept is
"A business should be found by searching what it is providing to the market, product or service".
Inbound marketing is likely related with search engine marketing, it’s a process that makes a bunch of potential customer to land on your platform with pushing any product or service. It is about attracting customers with relevant and helpful content and delivering added value at every stage of their buying process.
To be found A business need to be optimized for the search engine with keywords that related to the business.
That’s how Search engine marketing comes.
Before explore on it let me emphasis on a common fact that did you ever been explore on the 2nd page of search engine result page? 99% will say no and the 1% who did for web research purpose if they might have.
This is because search engine gives us the most relevant result on the first page that we want. So how does it come?
This is the word SEO, Search engine optimization.
So you can say , SEO, SEM All those are the implementation process of inbound web marketing.
Feel free to share any worthfull information related this topic.Your valuable opinion or suggestion would be highly appreciated.
Looking forward to hear you guys.
Thanks in advance

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