What is internal linking?
Posted: Tue Aug 02, 2016 9:08 am
What is internal linking in SEO? How is it beneficial?
Sonal wrote:What is internal linking in SEO? How is it beneficial?
imransoudagar wrote:Hello Atish,
I wanted to ask one question about interlinking, "Should the internal links be NO-Follow or Do Follow?" And also suggest me a plugin to make the links Do-Follow.
Atish Ranjan wrote:Sonal wrote:What is internal linking in SEO? How is it beneficial?
Internal linking simply means linking your site pages from each other using various relevant anchor tags. For example, if you are writing a content that has the mention of the phrase best content marketing strategies, and if you already have a content that discuss about content marketing strategies in detail, then you can just make link of that content on this phrase.
How it is important for SEO?
When you interlink your content, you naturally improve your site architecture that improves your readers browsing experience and also faster crawling from Google. When you have 3-4 internal links in your each article, there are chances that your readers will click on one of them to go to the other page of your site. This way, your site's bounce rate gets better which is good for SEO point of view.
Apart from this, just like backlinks, internal links also flow SEO link juice when you make links to other pages of your site. You can also term it as Internal link building. When you write a new article and want it to rank better, you usually do a good on page SEO of it, then go out to build some backlinks from good sites. Right? But, usually, people miss internal link building. What you can do is to go check out your older articles that have some backlink profile already, and check if you can add the link of your new article in them using some specific or different anchor texts?
You can get a few good internal links to your new article from your older articles. This way your new article will get some link love from the older ones. This surely boosts the ranking a bit.
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